The Top 5 Reasons You Need Enterprise-Grade Texting Now

Businesses want to be on the same page as their customers, yet there’s a big disconnect in communications. While marketers and sales people use phone and email, their customers prefer texting. Here are five great reasons you should meet them on their own turf.

You’ll Reach More Customers

Today, 64% of Americans own a smartphone and 15% of them rely on it exclusively or most of the time for Internet connection, according to a Pew Research Center study. Texting is the most widely used smartphone feature, used by 100% of people age 18 to 29, 98% of those 30 to 49, and 92% of those 50 and above. It is also used more frequently than any other feature.

Read more »

Texting Can Escalate Your Business—Or Ruin It

As businesses start to see texting’s powerful potential, they’re also learning it can have serious limitations.

Messaging grabs customers’ attention like no other format, and response rates can top 80%. So what’s not to like?

In many cases, the answer is “plenty,” a recent IDG/Heymarket survey found.

Read more »

Text Your Way To Business Growth

Text messaging isn’t just a fast and simple means of communication—it helps grow businesses. In a recent IDG/Heymarket survey, almost half of businesses that use messaging said they have realized significant benefits.

There are several reasons texting works so well. One is that customers pay more attention to messages--98% of them are read, usually within the first three seconds.

An important but less obvious benefit of messaging is that it facilitates teamwork, taking customer service to a new level.

Read more »

With Customers Glued to Smartphones, Businesses Turn to Texting

It’s no secret that people are addicted to their smartphones.

In a Time Magazine/Qualcomm study, 68% of people said they sleep with their mobile phone next to the bed. When they wake up, they check their phone within the first 15 minutes, most often to read or send texts, a Deloitte survey found. Our mobile phones are never far away from us, and Americans check them more than 9 billion times a day.

And what are they doing? You guessed it—texting. Americans spend 26 minutes a day on SMS, sending 5.3 texts for every call they make.

Read more »

Solving Growing Pains As Smartphones Mingle the Business and the Personal

Gone are the days when BYOD was frowned upon by business executives and IT departments. Today, people are using their personal smartphones for myriad business applications at work, as well as to for shopping at home (OK, maybe on their lunch break).

Recent data shows that work and personal phone use have truly merged. About three-quarters of all smartphone owners now use their personal devices for business purposes, according to a recent IDG/Heymarket survey, which queried 1,000 personal and business smartphone users. Mobile customer contact is growing among business users, who find it fast and convenient.

Mobility is a sea change that goes well beyond the technology itself. People who use a personal device expect a fast, personalized experience at every touchpoint of interaction, whether it’s with a business, a colleague, or a customer.

Read more »

Why You Need Mobile Messaging Management

There’s no question that texting is an extraordinarily effective way of reaching customers. Research shows that 98% of text messages are read, 90% of them within the first three seconds, and as many as 80% of customers respond.

But to succeed with mobile messaging, you need to do more than sit back and encourage your staff to text customers. Unlike email campaigns, texts can be tough to track—they reside on the personal phone of the employee who sends them. If that person is absent or leaves, other staffers have no idea where the customer is in the buyer journey. They may not even know who the customer is.

Another problem is that ordinary texting doesn’t lend itself to data analysis, an important tool to show you now only who’s buying, but why. And it doesn’t integrate nicely with your CRM database or your marketing templates the way email does.

Read more »

Boost Your Business With Mobile Messaging

The world has changed radically since text messaging was introduced back in 1992. Though initial growth of texting was slow—in 2000, users averaged 35 messages a month—since the explosion of the Internet and later BYOD, it has skyrocketed for both consumers and businesses.

Today, 97% of Americans send at least one text a day, and many use SMS more heavily. Globally, 8 trillion texts are sent every year.

People like texting because it’s immediate and intimate. It has become a normal part of everyday interaction, like talking.

Read more »